The Jake Paul promotional train is running at lightning speed, and it seems like it isn’t slowing down anytime soon. Netflix announced they are rolling out a third season of their show UNTOLD. An announcement of this nature would typically get some hits, but their first episode is on one of the more polarizing figures in pop culture; Jake Paul. The episode on Paul will kick off the season, which premieres on August 1 exclusively on Netflix. The runtime for the segment titled UNTOLD: Jake Paul the Problem Child will last 70 minutes, and Andrew Renzi directed it.
With the press release, Netflix gave a quick glimpse of what to expect on the first episode featuring Paul.
“At 26, is Jake Paul the boxing world’s new savior or a “delusional” promoter who packs more punch in his marketing skills than in his right hand? It depends on whom you ask in UNTOLD: Jake Paul the Problem Child, an unflinching deep dive into how a wide-eyed kid from Ohio morphed from Internet sensation to most polarizing man in sports. For every high-profile critic (UFC president Dana White), there’s another supporter in his corner (former professional boxer Mike Tyson). In 2013, Jake and his older brother, Logan, lit up social media with pranks and antics posted first to Vine and then a YouTube channel that racked up millions of views. The brothers parlayed their online success into lucrative side hustles, with Jake releasing music and landing a role on a Disney Channel show (Bizaardvark). As their notoriety grew, so did tensions between the once-close siblings. When Jake’s real-life controversies nearly ruined his career, he got a second chance as a boxer who shocked skeptics as he knocked out one opponent after another. Built on gripping interviews with the Paul brothers – along with their parents, fans, fellow boxers, and the skeptical old guard – the film culminates with a nail-biting match that will prove if Jake has what it takes to rule his new kingdom.”
UNTOLD: Jake Paul the Problem Child premieres August 1 exclusively on Netflix
Paul has been busy as he recently announced being a part of a feature film while also having a mega event at the American Airlines Arena in Dallas, TX, against MMA legend Nate Diaz. Although Paul recently lost to Tommy Fury, he is pivoting to promoting his brand more and giving the fans more of what makes him tick while venturing into other avenues. Paul is smart and continues showing athletes and celebrities different ways to broaden their brands.